A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few factors why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of one’s ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a browse an identical or similar mark as yours will observed that you already own the mark, but is therefore put on notice that its use of much the same or similar mark to yours may result in trademark infringement. 3rd party is positioned notice to choose a new and different mark. With such notice, registering your mark prevents a conflict in earth.
Social media is an important resource for most businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social websites venue has policies within position to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, isn’t uncommon. Such improper practices can set off the venue suspending the wrongdoer’s internet sites account. Know the venue’s policies for information and facts. However, I have discovered that this complain to social media site of this wrongdoing and claim that another is certainly your brand without permission, the social media administrator responds with a request of proof of ownership belonging to the subject logo. A trademark registration gives compelling evidence brand rights.
Registering your mark shows a commitment to your brand name and shows prospects that pledge. The goodwill that could be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that are the same or similar to other parties’ trademarks or known brands with the sole purpose of selling them (to the rightful owner) for a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register an internet site name can be identical or similar Procedure for Transfer of trademark in India your own trademark.
Trademark registration can go on for as long as you continue while using mark in commerce. Or even some companies that have registered trademarks which are over a century old.
Trademark registration may ‘t be for all businesses. However, there a number of compelling benefits of protecting your brand because you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.